Akwaaba African Travel Market 2025 Set to Host Over 20 Countries in Lagos

Lagos, Nigeria – April 29, 2025 — Africa’s premier travel and tourism expo, Akwaaba African Travel Market, returns for its 21st edition with renewed promise and prestige. From September 14 to 16, 2025, Lagos will host tourism stakeholders from over 20 countries across Africa, Europe, and the Middle East. This year’s event aims to rank among the continent’s largest and most influential gatherings of travel professionals.

Since its launch in 2004, Akwaaba has evolved into a powerhouse B2B travel event—one that not only highlights Africa’s vast tourism potential to the global market but also drives intercontinental collaboration. Each year, it brings together key industry players for high-impact networking, knowledge exchange, and the promotion of top-tier travel products, destinations, and services from across Africa and beyond.

A Melting Pot of Travel, Culture, and Innovation

The 2025 edition promises a jam-packed calendar of activities, exhibitions, and conferences under one roof. Notable highlights include:

• The 11th Wonders of Nigeria Expo – Celebrating Nigeria’s diverse natural and cultural heritage.

• The 5th Aviation and Cargo Conference (CHINET) – A platform for discussions around logistics, cargo, and aviation development across Africa.

• The 4th African Medical Tourism Expo – Exploring the growing opportunities in medical and wellness travel.

• The 9th African Youth Tourism Bantaba – A youth-focused forum promoting sustainable tourism and entrepreneurship.

• The 7th Jollof Rice War – A friendly but competitive culinary showdown that adds flavor and fun to the event.

• The African Tourism Conference – Featuring thought leaders and industry experts discussing key travel trends, challenges, and innovations.

Why Akwaaba Matters

Beyond its entertainment and networking value, Akwaaba continues to play a pivotal role in promoting intra-African tourism, attracting global travel buyers, and positioning Nigeria as a gateway to African hospitality and culture. It provides a rare opportunity for tourism boards, airlines, travel agencies, hotels, investors, and media from around the world to converge and collaborate.

According to the organizers, this year’s theme will focus on “Reimagining Tourism for Africa’s Growth,” aiming to inspire fresh thinking and partnerships that can boost tourism revenue and job creation across the continent.

A Global Gathering in Africa’s Tourism Capital

With Lagos emerging as a vibrant hub for business and tourism, the city offers the perfect backdrop for Akwaaba 2025. Attendees can expect a mix of business and pleasure, from high-powered meetings to cultural exhibitions and exciting excursions within Nigeria’s bustling commercial capital.

For brands and organizations looking to penetrate the African travel market, this event presents unmatched visibility, networking, and collaboration opportunities.

Registration for exhibitors and delegates is now open via the official Akwaaba website. Travel enthusiasts, entrepreneurs, and industry professionals are encouraged to mark their calendars and prepare for an unforgettable experience in Lagos this September.

For media inquiries, partnerships, or to register for the event, visit: www.africantravelmarkets.com

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